This large scale signage work Ideology Converter is embedded with the vernacular of doublespeak, borrowed from the political and corporate spheres. As in previous work the statements are deliberately infused with ambiguous content and meaning. With this black on black text piece a topographical space is created – a space where the words become both a visual and verbal experience. This piece is at once both an apparatus of power, instructing individuals on their conduct and communication, and a memorial to the persuasion of belief systems and their implication.